Julie Deane and her mother Freda Thomas founded The Cambridge Satchel Company in 2008 at Julie’s kitchen table. Having invested just £600 to get the idea off the ground, company is now a pioneering business employing more than 80 people and experiencing phenomenally fast growth around the world.
The company is committed to preserving British manufacturing and in 2011 set up their first factory based in Leicester, employing many locally skilled craftsmen and women. The company also continues to support independent UK based manufacturers who help meet the ever-growing demand.
Whilst the traditional Vintage and Red Satchels remain the firm favourites among customers, the company has kept the design fresh by adding many modern twists to the original such as the fluorescent colours and contemporary leather finishes. Collaborations with Comme des Garcon, Basso and Brooke, Christopher Shannon and Chris Benz have seen the Cambridge Satchel Company grace the catwalk in London, New York, Paris and Russia, further securing its role and international acclaim as the ‘Brit It bag’.
To date The Cambridge Satchel Company is now stocked in over 100 countries with worldwide stockists including Harrods and Selfridges in London, Bloomingdale’s in New York and Printemps in Paris. The company has also established a wealth of celebrity fans including Alexa Chung, Zooey Deschanel and Sophie Ellis Bextor and strong support from Fashion Bloggers and journalists alike.
August 2012 saw The Cambridge Satchel Company being chosen as the face of a new Google Chrome advert – http://www.youtube.com/watch?v=E0qDrRJT4zE
Having currently received over 4,000,000 YouTube views and airing on UK TV and in cinemas nationwide, the advert has further increased the global awareness of the brand.
In November 2012 The Cambridge Satchel Company’s hard work was recognised on a global scale as they were awarded the prestigious WGSN Global Fashion Awards Footwear & Accessories Design Team Award, beating marc by Mark Jacobs, Pikolinos and Kurt Geiger. Following on from this, the company was once again rewarded for it’s hard work as it was shortlisted as a 2012 National Champion in the The European Business Awards.
Other notable awards to date include Natwest Start Ups Product Business of the Year 2011, Natwest Start Ups Business of the Year 2011 and Red’s Hot Women Awards 2011 – Start-Up.
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